McLaren Racing has announced a new multi-year partnership with Sonic the Hedgehog, bringing together two globally recognised icons of speed and making Sega the official gaming partner of McLaren ...

Launching this summer, the interactive Angry Birds experience will teach children about threats facing marine life, as well as how to protect the ocean and sea animals.

With deep-cut lore references, screen-accurate detailing, and exclusive character designs, the latest Hasbro Pulse line-up promises to deliver for discerning fans.

The brand-new Paddington plush offers a fresh and interactive way to make cherished memories with the iconic and much-adored character.

The B2B networking event will once again bring together leading minds from the licensing, brand and retail worlds. Anticipation is growing for Brandmate 2025, set to take place on 25th and 26th of ...

Licensed model kit manufacturer Blokees has signed the Naruto licence for the UK. The deal increases its existing portfolio of licensed collectible products, which currently includes Transformers ...

With elaborate detailing and iconic character designs, the new Star Wars action figures are set to amaze true fans and collectors.

A three-part video series on the Muddy Puddle Parenting YouTube channel, where Dr. Becky helps Mummy and Daddy Pig navigate big family changes. A new short-form series, Peppa Pig: Pep Talks ...

Heathside Trading will be launching die cast, action figures and other collectibles based on Anderson properties.

Faithfully replicated in 1:64 scale, this limited-edition die cast car features details inspired by summer blockbuster F1 The Movie, and will be available for pre-order on Mattel Creations from ...

Featuring a special guest appearance from Bluey, the Little Tikes family-friendly event celebrated the launch of the all-new Bluey toy range.