McLaren Racing has announced a new multi-year partnership with Sonic the Hedgehog, bringing together two globally recognised icons of speed and making Sega the official gaming partner of McLaren ...

Launching this summer, the interactive Angry Birds experience will teach children about threats facing marine life, as well as how to protect the ocean and sea animals.

For the June issue of Toy World, Saga Alliance's Gregory Benassar tells readers about the acquisition of Heathside Trading and the company's plans for 2025.

Josh Selig, founder and president of China Bridge Content, works closely with Chinese companies and for this issue, shares why they're all so keen to work with Pop Mart.

Total Chaos is the property's first-ever official Flash Gordon CCG and is now available through crowdfunding platform Kickstarter.

Mattel and Playmobil have announced a multi-year global licensing agreement. The partnership will bring Monster High, one of the most successful and beloved kids’ properties of all time, into ...

Disney and Formula 1 have unveiled a special collaboration with Disney’s Mickey & Friends that is slated to launch in 2026.

Through this acquisition, Fillip gains a unique capacity to deploy large-scale licensing strategies, combining Tycoon’s regional expertise with its proprietary methodologies in market analysis ...

With the release of the live-action Lilo & Stitch movie just around the corner, Gill Archer and Nigel Cook tell Toy World all about the property and its popularity.

Bluey is dominating the pre-school book charts with consistent top rankingsincluding World Book Day 2025 best-seller, Bluey’s Little Book.

Japanese IPs are dominating global pop culture, with anime-inspired fashion, gaming crossovers and streaming platforms driving demand for collectibles beyond traditional fandoms.

Dropping on 27th March, Forbidden Planet will release a wide range of licensed apparel, giftware and homewares to support the launch.