This blog tells you everything you need to know about account-based marketing (ABM): the three types; how they work; and when ...

What are B2B marketers getting wrong? They're not being commercial marketers. This blog tells you what a commercial marketer ...

For far too long, B2B marketing has operated on the assumption that decision-makers are predominantly male – unsurprising, ...

Check out Sue Mizera's blog on branding in B2B from what values to consider to planning and some top tips for CMO's ...

Which sources and studies about B2B marketing can genuinely lay claim to providing insight that’s authoritative?

B2B Marketing, the organization behind the groundbreaking global marketing community Propolis, and internationally renowned ...

Strong client relationships aren’t just about closing deals — they create resilience. Clients are more likely to stick with ...

This playbook has been developed by summarising the insights from a roundtable with 25 marketing leaders and thought leadership experts, which ran at FT Longitude ...

In this week’s episode of the B2B Marketing Podcast, David Rowlands, Head of Product, B2B Marketing, spoke with Robert Norum, ABM & Demand Strategy Expert, Propolis, to talk about some ABM trends and ...

Expandi, a leading MarTech company, identified a major opportunity to raise awareness and generate leads in the context of a significant shift in the market towards cookieless solutions and universal ...

SPRING Production, a 20-year-old company with a strong presence in Europe, faced a significant challenge when expanding into the UK market. With minimal brand awareness and a nuanced B2B landscape ...