With Cannes Lions 2025 on the horizon, all eyes are on the most audacious and inventive campaigns from the APAC region vying ...

WPP has launched data solution Open Intelligence, which it is calling the advertising industry’s “first large marketing model ...

Meet the marketing leaders driving transformation, innovation, and impact across Asia-Pacific’s foremost brands.

Campaign understands that both Mindshare and EssenceMediacom’s China chiefs are stepping down; WPP Media pushes regional ...

At the recent Campaign360, Charlene Lee shares how Shein’s real-time production, pop-up activations, and micro-influencer ...

Articles written by Staff Writer ...

Under Bell’s leadership, Cathay Pacific has not only strengthened its premium travel experience and cargo branding, but also deepened customer engagement, social impact and brand reputation. The past ...

As group CMO, Abdul Sani Abdul Murad is behind RHB Banking Group’s standout results and reputation, blending sharp strategy with creative firepower. 2024 was record-breaking for RHB. The bank hit its ...

Under Lex Bradshaw-Zanger’s leadership, L’Oréal’s global portfolio has flourished. The brand welcomed iconic brands like Aesop and 3CE into new Southeast Asian markets. Under his belt, innovative ...

Some might say leading marketing at a banking giant like ANZ is an easy ride. Astrud Burgess has proven it’s anything but—raising the bar since taking over from Sweta Mehra, and making big results ...

Campaign360 2025 opened on May 26 at Marina Bay Sands with a two-day dive into marketing’s biggest reckonings: Can brands spark real change in a world under pressure? Is AI accelerating progress or ...