Privacy policies have long been used by businesses to describe their data collection and processing practices to consumers.

Fifteen years ago, Connected TV (CTV) advertising began as a programmatic advertising format thanks to the rise of streaming services and smart TVs. Today, marketers have fully embraced the strategy, ...

Salesloft, a revenue orchestration platform, released a Command Center to extract and analyze sales data. The Command Center ...

Terminus, an account-centric platform, merged into DemandScience, a B2B revenue intelligence and demand generation company.

Since 2019, the B2B Sales & Marketing Exchange has brought together thousands of B2B practitioners looking to level up their ...

Tribble, an AI request-for-proposal (RFP) tool, integrated with Box, an intelligent content management (ICM) platform, to ...

Account-Based Marketing Benchmark Survey There’s a divide in the B2B marketing space surrounding account-based marketing (ABM ...

Oracle Marketing Cloud announced it has unveiled three additional marketing automation and content marketing capabilities to its platform.