The cookie is the headline. The butterfly effect is the story. One Google move, and the entire ecosystem pivots. Again.

In today’s Digest, we cover ChatGPT’s expansion with new shopping features and a partnership, IAB’s digital video projection, ...

A high-performance, powerful, and privacy-first alliance: Built on the combined strength of First-id’s deterministic ...

Adopting trusted third-party data from AudienceProject enables Azerion to tackle the widely recognised industry issue of ...

In today’s Digest, we discuss Meta’s new AI app, Snap suspending its forecast amid economic uncertainty, and WPP’s latest ...

Not to be outdone, Meta made headlines of its own with the launch of a stand-alone AI assistant app. Unlike rival tools such ...

Operating under a Venture Studio model, FirstPartyStudio provides hands-on support, strategic guidance, and operational ...

Effie UK Award winners generate stronger positive emotions, higher brand recall, and greater audience attention than ...

In today’s Digest, we cover the setting of a May hearing to discuss remedies in the Google ad tech case, Alphabet’s strong Q1 ...

In today’s Digest, we explore Yahoo’s interest in acquiring Google Chrome, ChatGPT’s new content partnership with The ...

Kindred has just launched the Global Merchant dataset—an open dataset specifically designed to help LLMs and AI agents drive ...

New research, ‘Meaningful Connections’, commissioned by Azerion UK and Mindshare (part of GroupM), and undertaken by ...