The cookie is the headline. The butterfly effect is the story. One Google move, and the entire ecosystem pivots. Again.

A high-performance, powerful, and privacy-first alliance: Built on the combined strength of First-id’s deterministic ...

In today’s Digest, we cover ChatGPT’s expansion with new shopping features and a partnership, IAB’s digital video projection, ...

Adopting trusted third-party data from AudienceProject enables Azerion to tackle the widely recognised industry issue of ...

In today’s Digest, we discuss Meta’s new AI app, Snap suspending its forecast amid economic uncertainty, and WPP’s latest ...

Not to be outdone, Meta made headlines of its own with the launch of a stand-alone AI assistant app. Unlike rival tools such ...

The “sweet spot,” therefore, is a model where DSPs and SSPs “continue to be distinct platforms but are closely synced with ...

Operating under a Venture Studio model, FirstPartyStudio provides hands-on support, strategic guidance, and operational ...

Effie UK Award winners generate stronger positive emotions, higher brand recall, and greater audience attention than ...

In today’s Digest, we cover the setting of a May hearing to discuss remedies in the Google ad tech case, Alphabet’s strong Q1 ...

In today’s Digest, we explore Yahoo’s interest in acquiring Google Chrome, ChatGPT’s new content partnership with The ...

New research, ‘Meaningful Connections’, commissioned by Azerion UK and Mindshare (part of GroupM), and undertaken by ...