Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Michelle Anderson is finding major strategic benefits to using AI on a daily basis in her role leading marketing at leisure ...

As the primary sponsor of the 2024 MTV EMAs, Compare the Market’s brand chief discusses the role of the partnership in ...

The campaign and wider repositioning are designed to make the brand “experience-led”, which Balaji defines as “the brand ...