We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Fast food brand McDonald's drove record levels of brand love amidst a challenging commercial landscape in the UK with an emotional advertising approach.

This article outlines research by marketing professor and brand consultant Mark Ritson, who uses Effie case studies from the UK and US to assess the adoption of effectiveness principles in each of ...