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North Carolina Governor Josh Stein is kicking off a new tourism initiative for western North Carolina. He spoke Monday ...

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The airport visit is part of a weeklong trip in Western North Carolina promoting tourism to help boost the local economy ...

North Carolina Governor Josh Stein discussed Helene recovery while visiting small towns in Western North Carolina.

Governor Josh Stein promotes tourism at Asheville Airport, highlighting Western N.C.'s trails and economic impact ...

We’re going out to small towns all over Western North Carolina just trying to shine a light on all that is out there." ...

Jeffrey Burroughs, the president of the River Arts District Artists, said most of the district relies on tourism as part of their yearly income.