The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

AMC Entertainment (AMC) will play even more commercials in its theaters before the start of each movie, according to a ...

AMC responded to news today that they're running more ads before movies. Essentially, it doesn't impact moviegoing, according to the chain.

Advertising “For the past five years, AMC has sought out crucial revenue that is not reliant on the increase of base ticket prices,” the ... While the theater gets a cut of the ad sales ...

AMC Entertainment Holdings Inc. has agreed to run more advertising in its theatres, ending its years-long opposition to ...