“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

AMC Entertainment Holdings (AMC) operates a vast network of movie theaters and screens, focusing on customer engagement via ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

Investors' wealth increased by more than Rs 3.5 lakh crore lakh crore as the market capitalization of BSE-listed companies ...

AMC is adding more commercials before screenings, and movie-goers are not taking it well. The theater chain announced this week it has struck a deal to air a new wave of pre-movie ads starting July 1.

Get ready to see more advertisements before films at AMC Movie Theatres. Starting July 1, AMC will run a “platinum spot” with pre-movie commercials alongside traditional film trailers that play for ...

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

AMC responded to news today that they're running more ads before movies. Essentially, it doesn't impact moviegoing, according ...

Texas could soon mandate warning labels on Doritos, Gatorade. AMC to show more ads in theaters before the movie. Klarna ...

AMC Entertainment Holdings Inc. has agreed to run more advertising in its theatres, ending its years-long opposition to ...

AMC Entertainment (AMC) will play even more commercials in its theaters before the start of each movie, according to a ...