Before Super Bowl LIX, Adidas made waves by releasing an iconic 'family picture' featuring some of its top athletes, ...

Indiana was also selected by Adidas to be one of just two programs to wear last year's limited "Fear of God" uniforms. Those ...

It was important for Ethan Holliday to take time to recognize Oklahoma State's impact on his family even if he seems destined ...

Ethan Holliday is joining the Adidas family as the apparel giant's first baseball NIL athlete. Adidas announced Holliday's signing in a press release ...

Adidas produces athletic apparel and footwear for professional ... including AAU basketball and college teams in the US. Athletes sponsored by Adidas include Lionel Messi (soccer), Patrick Mahomes ...

NIL (Name, Image and Likeness) has forever changed the landscape of American collegiate sports. Elite amateur athletes can now secure substantial earnings long before landing professional contracts.

Pat Kelsey is going international with his latest addition to Louisville basketball's 2025 recruiting class. Here's what to ...

Pat Kelsey is going international with his latest addition to Louisville basketball's 2025 recruiting class. Here's what to know about Sananda Fru.

Candace Parker is one of the most influential American athletes ever. She's joined a group pushing for a new WNBA team named ...

Colorado universities could soon pay athletes directly, but a state bill proposing that also wants to hide those records from ...

No one loves college football more than Mack Brown. So why not make the longtime coach the sport's commissioner? Kirk Bohls ...