Marketers will be able to measure and optimise the effectiveness of their creative at scale using marketing mix modelling (MMM) through a new global partnership between MASS Analytics, a leading ...

The real reason the U.S. government wants to ban a ByteDance-owned TikTok. TikTok could shut down in the U.S. as soon as January 19 if the Supreme Court doesn’t step in. The hig ...

American corporations are going all in on bankrolling Donald Trump’s coming inauguration, with everywhere from crypto ...

Nitin Ganatra is one of the most well-known faces on British television. He is memorable for his role as Masood Ahmed on ...

(IN BRIEF) Leadec has expanded its operations in Spain with the acquisition of Manteniments Industrials Servycat 2017 and Electro Servycat, effective January 2, 2025. This move enhances Leadec’s ...