One reason why Nvidia has maintained such a dominant lead for so long is that it continually pushes the envelope with new features. Popular games and game engines implement those features, which may only work on Nvidia's hardware,

After months of speculation and anticipation, Nvidia finally lifted the cover off its latest lineup of consumer graphics cards, the Nvidia GeForce RTX 5000 series, starting with the flagship RTX 5090.

CEO Jensen Huang takes the stage tonight in Las Vegas, where he's expected to debut the RTX 5000 series. But will the next-generation graphics cards break the bank?

NVidia's RTX 5090 and 5080 will be out imminently, with the 5090 commanding a head-spinning $1,999 price tag. More economical 5070 and 5070 Ti options will follow in a couple of months; the 5070 will be a relatively modest $549.

NVIDIA, the well-known technology computing company, has officially unveiled its highly anticipated GeForce RTX 50 series graphics cards and laptops, introducing revolutionary AI and neural rendering capabilities.