BMW Sound Studio employees also contributed their voices to the experience. The choir’s songs were dissected, with isolated tones meant to evoke a sense of empathy utilized for HypersonX. BMW claims ...

Saloons used to be the go-to choice for company car drivers and businessmen. With the uptake in EVs and SUVs, the saloon car has been falling behind in the popularity stakes. However, the four-door, ...

As it continues the race to bring soul to EVs, alongside brands like Mercedes-AMG, Hyundai, Dodge, Nissan and more.