The Lakers' star is the first player other than Stephen Curry or LeBron James to top the list since ... secured the top spots on the NBA’s Most Popular Jersey and Team Merchandise lists.

The NBA released the list of individual players with the top-selling jerseys during the 2024-25 season, and Los Angeles ...

It also means a massive profit for the organization in a multitude of ways, including jersey sales. With the regular season now over, the NBA has released the list of best-selling jerseys ...

Luka Dončić is the NBA’s new top jersey-seller … and the first player not named Stephen Curry or LeBron James to sell the NBA ...

For the first time since 2013, one of LeBron James or Steph Curry was not atop the list of the NBA's best selling jerseys.

The NBA's top-five best-selling jersey list is as follows: Dončić was traded from the Dallas Mavericks to the Lakers prior to this season's trade deadline in a deal that shockwaves through the NBA.

Luka Dončić is the NBA’s new top jersey-seller … and the first player not named Stephen Curry or LeBron James to sell the NBA’s most jerseys in a season since 2012-13 … and the first ...