The 2025 PGA Show featured a host of new brands as well as a long list of exciting new products. If the 72nd PGA Merchandise ...

Golf Today discusses the announcement from the PGA Tour that the Genesis Invitational will be relocated from Riviera to ...

Another week, more releases to sort through. COBRA, in particular, had a big week! Anyone interested in new wedges will have ...

Looking to learn what you need to know about the latest new products from Bridgestone? These handy thumbnails will keep you up to date on the company's new releases across all club and ball ...

Secretary of State Marco Rubio speaks after being sworn in by Vice President JD Vance in the Vice Presidential Ceremonial Office in the Eisenhower Executive Office Building.

Chuck Thiry, vice president of XXIO USA, details at the PGA Show's Demo Day the new technology installed in the brand's golf ...

Each e12 ball is designed to help golfers overcome a common specific trajectory shortcoming and enhance consistency.

All joking aside, there’s something to be said for keeping a golf ball message simple. That’s the approach Bridgestone is ...

Availability/Price: The E12 series of balls will be at retail Feb. 14 at a cost of $35 per dozen. 1. Do you need launch or speed? The e12 HiLaunch is designed, as the name implies, to create a higher ...

In the hackneyed, depressingly digital times we live in, the chiselled prospect of a box-fresh E12 M535i, vividly resplendent in Alpine White with M Sport decals, is like a hard, sobering slap in ...