The Appeal of Cultural Partnerships. By aligning with cultural phenomena, fashion brands tap into built-in fanbases, ...

What exactly is brand-named merchandise? Branded merchandise can be a potent method of increasing brand recognition, increasing customer loyalty, and involving employees. When employees wear or use ...

UK-based papermaking company James Cropper has partnered with New Zealand lifestyle brand Untouched World to introduce ...

"I don’t think you should have to sacrifice whimsical patterns, color and structure to dress easier on the environment," says ...

From small startups to big corporations, creating a recognizable brand image through bespoke apparel can be a game-changing ...