How the BNP Paribas Open got its mojo back following a tense time for professional tennis
Last year, while breaking its attendance record, it finally felt like normal again at the annual tennis tournament.
Gerard Pique’s controversial proposals for tennis: ‘People don’t want to see that’
Former Barcelona star and businessman Gerard Pique spoke about the changes he would like to see in tennis while also ...
Sports Business Journal12h
WTA unveils new brand identity, signaling ‘new era’ for women’s tennis
The WTA has a new logo and player-focused ad campaign rolling out across its digital channels today. The WTA today revealed a ...
Sports Tak on MSN13h
Coco Gauff and two fellow Americans make history, joining Serena Williams, Lindsay Davenport, and Jennifer Capriati in elite tennis legacy
Coco Gauff and two American stars have etched their names alongside Serena Williams, Lindsay Davenport, and Jennifer Capriati ...
WTA rebrand: New logo and design pale in comparison to tennis in women’s sports
The governing body of women's tennis has a new logo, but its future in women's sports will not be defined by color schemes.