Aug. 14, 2013— -- Diet Coke plans to defend its use of artificial sweeteners in a series of new print ads, as part of an effort to reassure consumers about the safety of its products amid ...

The original "Diet Coke Break” campaign ran from 1994 to 2013 and famously swapped the stereotypical gender roles depicted in advertising. The spots followed women in the workplace taking a ...

While the term “fridge cigarette” is new to the internet’s lexicon, the idea of treating oneself to a Diet Coke break is not.

With the release of Diet Coke Feisty Cherry, Coca-Cola announced that Diet Cherry Coke would be taken out of retail stores but still available to purchase on Amazon. It eventually went out of ...

Separate suits target Coca-Cola, PepsiCo and Dr Pepper Snapple, ... Diet soda makers sued over "misleading" ads. By Jonathan Berr. October 19, 2017 / 5:30 AM EDT ...

Although Diet Coke is the third-most-popular soft drink in the country, Coca-Cola wants more. The new campaign is designed to attract men as well as the women who have long been the brand's core ...

The latest ad campaign for Diet Coke, for example, tapped fashion designer Marc Jacobs to design a series of cans. In 2011, Dr. Pepper hit every male machismo cliché in the books, ...

The advertising campaign, which famously touted drinking Diet Coke, "Just for the taste of it," shifted the focus away from the company’s traditional diet message and emphasized the product's taste.

Diet Coke is a vice Theresa Amrhein can’t seem to quit. The 33-year-old Upper East Sider tries to follow a healthy lifestyle. She walks up to 10 miles a day, goes meat-free at lunch and does ...