Moving on from Ferrari in 1979, Heuer turned to McLaren, a partnership that would become one of the longest in F1 history.

The company has had a longstanding association with the sport. Notably, its logo first appeared on an F1 racing car in the ’60s; two years later, it was the first brand to sponsor a team. Jack Heuer ...

TAG Heuer has replaced Rolex as Formula 1's official timekeeper after previously serving in the role from 1992 to 2003 for F1 ...

The famous Swiss luxury brand will become Formula One's Official Timekeeper once more next year, continuing its long, storied ...

Some 1,400 Gullwing coupes were made with an additional 1,858 Gullwing roadsters, which is enough to make them rare but not vanishingly so. Their relative availability combined with their legend have ...

F1's fashion silly season moved into top gear on Tuesday with Alpine switching to Castore while Mercedes brought Adidas back ...

The Nikkor Z 35mm F1.4 ($599.95) is an intriguing alternative to Nikon's other bright 35mm Z series prime, the Nikkor Z 35mm ...

We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move ...

Though they've yet to turn a wheel, Prema made a splash debut at the team's IndyCar launch program on Friday in Charlotte.

MLB season approaches, the New York Mets are preparing for the challenges ahead, envisioning a future without one of their ...

TAG Heuer returns as an Official Partner and timekeeper for Formula 1 as the FIA celebrates 75 years of storied motorsports history.