While you want to make your children happy, you also want them to become grateful and appreciative adults. Find the perfect ...

As the brand celebrates its 60th anniversary, chief brand officer Anuj Bhasin talks about the company's strategy to win the ...

As is tradition, the winning coach of Super Bowl LIX had Gatorade dumped on him after the game was over. This is why people ...

Since the 1980s, when the New York Giants implemented the fashion of soaking head coach Bill Parcells to celebrate an important victory, the Gatorade bath at the end of championshi ...

The tradition dates back to 1984, and online bettors are already guessing the color of 2025's Gatorade shower.

Last year Chiefs head coach Andy Reid got a barrel of purple Gatorade dumped on him and he will, if rather reluctantly, be hoping for a similar outcome this Sunday. But while the Gatorade shower ...

As the Kansas City Chiefs and the Philadelphia Eagles prepare for a Big Game rematch at Caesars Superdome in New Orleans for Super Bowl LIX, brands are betting big on enticing consumers with an action ...

Matthew McConaughey, Post Malone, Chris Hemsworth, and Drew Barrymore are among the celebrities appearing in Super Bowl commercials this year. Companies like UberEats, Bud Light, Meta, and Hellman ...

Actors, musicians, athletes and a hoard of celebrities still to be announced will fill commercial time during this year's Super Bowl, in slots which reportedly sold out in August as brands prepare ...

"Good Morning America" got an exclusive behind the scenes look at where the new "First Delivery" commercial came together and showed the full commercial for the first time Monday morning.

What makes a good Super Bowl commercial? A catchy jingle? Humor? Shock value? Stuff that makes you go, "Wow?" Advertisers have been trying to figure out the formula and stay on the cutting edge of ...