Technical problems aside, the new Max offers a look similar to the old HBO Max format with important changes. At launch, HBO is the only brand among all the platforms included within Max that's ...

Another told the brand ... to Max. HBO Max was purple before which was unique, but Max is just gonna be blue like nearly every other one.” Some subscribers noted that they had issues simply ...

Was Max the same as HBO Max? Was it something new? Did your HBO subscription still work? The name change undermined years of brand equity just when Warner Bros. Discovery needed it most.

Here’s how the press announcement is finessing the flip-flop: “Returning the HBO brand into HBO Max will further drive ... someone could have foreseen the problems of a pointless rebrand.

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

Oops. Guess who has had to change their tune about the value of the HBO brand. Yes, it’s Warner Bros. Discovery and Max. We all remember when Warner Bros. Discovery ...

Streaming service Max is yet again changing its name, but users will be familiar with the new branding: HBO Max. The decision was announced Wednesday by Warner Bros. Discovery during a ...

Warner Bros Discovery is hitting rewind on Max’s branding, bringing back the HBO name it dropped from the streaming service two years ago. The company will rebrand its streaming platform as HBO ...

May 14 (Reuters) - Warner Bros Discovery (WBD.O), opens new tab is hitting rewind on Max's branding, bringing back the HBO name it dropped from the streaming service two years ago. The company ...

IMAGE DISTRIBUTED FOR THE NEW YORK STOCK EXCHANGE - WarnerMedia and HBO Max (NYSE: T ... “Today, we are bringing back HBO, the brand that represents the highest quality in media, to further ...