Technical problems aside, the new Max offers a look similar to the old HBO Max format with important changes. At launch, HBO is the only brand among all the platforms included within Max that's ...

Here’s how the press announcement is finessing the flip-flop: “Returning the HBO brand into HBO Max will further drive ... someone could have foreseen the problems of a pointless rebrand.

executives stressed that the company wanted to highlight HBO's world-renowned branding — "HBO is ... is trying to fix many of HBO Max's underlying problems. The company says it's aiming to ...

IMAGE DISTRIBUTED FOR THE NEW YORK STOCK EXCHANGE - WarnerMedia and HBO Max (NYSE: T ... “Today, we are bringing back HBO, the brand that represents the highest quality in media, to further ...

But some branding experts believe that yet another name change will only create confusion. "Everybody now knows that Max is HBO Max," said Chris Rosica, the CEO of branding firm Rosica Communications.

WBD did not announce what the new brand name for the merged ... said Perrette. He said HBO Max has had “performance and customer issues” but offers a rich set of features; Discovery+ has ...

Warner Bros Discovery is hitting rewind on Max’s branding, bringing back the HBO name it dropped from the streaming service two years ago. The company will rebrand its streaming platform as HBO ...

Oops. Guess who has had to change their tune about the value of the HBO brand. Yes, it’s Warner Bros. Discovery and Max. We all remember when Warner Bros. Discovery ...

May 14 (Reuters) - Warner Bros Discovery (WBD.O), opens new tab is hitting rewind on Max's branding, bringing back the HBO name it dropped from the streaming service two years ago. The company ...