Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but better content." ...

Now known as Max, but initially known as HBO Max ... which the company launched in 2015. Read on for HBO’s reasonings for the name change and how social media has responded to the news.

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the power of established brand equity.

Just as Max has also changed its name back and forth between the now renamed HBO Max, many of these Cartoon Network classic ...

The name change represents the streamer's newfound ... Internet reacts as Max changes name back to HBO Max Warner Bros. Discovery CEO David Zaslav said in a news release, "We are bringing back ...

the streaming service announced it would revert to its HBO Max branding two years after HBO was dropped from its name. Shortly after the announcement was made, social media users shared their ...

This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change comes just over two years after Warner Bros. Discovery decided to drop HBO from the streamer ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality ...

Two years after Warner Bros. Discovery (WBD) rebranded its streaming service to Max, the company is reverting to its old name. On Wednesday, the company announced the good news at its Upfront ...