Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but better content." ...

The first rebranding from HBO Max into Max launched in May 2022. At the time, the move to Max was intended to include a wider ...

Now known as Max, but initially known as HBO Max ... which the company launched in 2015. Read on for HBO’s reasonings for the name change and how social media has responded to the news.

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the power of established brand equity.

The media giant says the move is based on refocusing its streaming strategy on "the programming that is working best" ...

The name change represents the streamer's newfound ... Internet reacts as Max changes name back to HBO Max Warner Bros. Discovery CEO David Zaslav said in a news release, "We are bringing back ...

the streaming service announced it would revert to its HBO Max branding two years after HBO was dropped from its name. Shortly after the announcement was made, social media users shared their ...

The Max name dated to Warner’s merger with Discovery and was considered a curious choice when made in 2023. HBO is widely considered a gold standard for quality while Max was a reference to the less ...

Launched in 2020, HBO Max changed its name to just Max in 2023, after a merger between Warner Media and Discovery, Inc. in 2022. Here's what we know. The name change is part of a broader effort to ...