Over the weekend, Anthony Mackie stopped by the AMC theater at Disney Springs inside Walt Disney World to drop ... and eating ...

Part Two” popcorn bucket drive concession purchases and create a sense of urgency to see big movies on opening weekend.

“We made a ‘Scream’ popcorn bucket and it completely caught us by surprise,” said Sean Gamble, CEO of Cinemark. “This thing just had this huge uptake. We sold out of the thing ...

Movie theaters have embraced commemorative popcorn buckets, using these specialty items to drive concession purchases, create a sense of urgency to see big movies on opening weekend and add value ...