The collaboration brings a spunky take on fashion, with an emphasis on petites, to the family-oriented department store.

JCPenney is going big on petite fashion with its new collection designed to flatter all body types, no matter their stature.

Ally Brooke has a new collaboration up her sleeve and the singer says it’s lowkey one of the favorite projects she’s ever ...

Award-winning pop singer Ally Brooke and JCPenney launch first-of-its-kind collection that starts with petites and puts FIT into fashion. Historically, trends like long trench coats and crop tops ...

“Inclusivity has always been a top priority for JCPenney, and we’re excited to deliver on that promise with this new collection, specifically tailored to petite women – who are often left ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. “I want to do things that no one has seen before ...

Ally Brooke is celebrating her recent collaboration with JCPenney, brining a new "diverse" fashion line for petite women.

Limited-time collab with Latina pop artist Ally Brooke is part of new CMO Marisa Thalberg's strategy to turn around the ...