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The photo behind the NBA logo has surprisingly humble origins
paying homage to legendary player Kobe Bryant after his untimely death in 2020. For now, it seems the NBA logo is unlikely to ...
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NBA logo creator Alan Siegel explains why he chose Jerry West’s likeness: "It was just one of those things that clicked"
People around the NBA suggested a logo change. Kyrie Irving started an Instagram campaign to make Kobe Bryant the emblem after the Black Mamba's death, but it did not gain much traction.