News

Gulf Business on MSN1d
Decoding the Saudi consumer: Ghassan Harfouche talks brand strategy
As Saudi Arabia undergoes rapid transformation under Vision 2030, the evolving relationship between consumers and brands is coming into sharper focus. In this interview, Ghassan Harfouche, group CEO ...
The Cool Down on MSN4d
Luxury hotel brand reimagines historic palace for new high-end property: 'This is their land and heritage'
The company has been working to preserve the structure’s foundation and deep roots. Luxury hotel brand reimagines historic ...