Last year, four beauty brands—e.l.f., Dove, NYX, and CeraVe—all advertised in the Super Bowl. It was an unprecedented number, according to Ad Age. These ads didn’t just stand out, they seemed to be a ...

These shots of Kristi Noem sent the rumor mill into overdrive, with plenty wondering if her glow-up was all genetics or a gift from a talented surgeon.

In the not-so-distant past, the idea of having a meaningful conversation, let alone a relationship, with artificial ...

Kelly Davis has stories, from his days working narcotics to protecting Rodman amid the circus of the 1990s Bulls. But he ...

"A customer wanted to speak to me because none of the lids on the juice bottles were the size he wanted. He was furious about ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Most people would probably say “butch,” and from an early age, I knew that butch was something I could not and should not be.

I’ve had the Sinners release date circled on my calendar ever since its first announcement, and boy is this movie much better than what I could have ever imagined. Directed by Ryan Coogler, Sinners ...

The former model, 46, paired her designer accessories with an oversized black teddy bear winter coat as she stepped out to ...

Summer 2025 invites you to explore and embrace a vibrant spectrum of hair colors that resonate with the lively essence of the ...

For extra hold all day, Ramos recommends finishing with a “flexible hold hairspray or mist (nothing crunchy!) and consider ...

Even as long routines and more involved treatments push us to the brink, pain powers beauty, argues Jessica DeFino.