Legendary Entertainment and Hasbro Entertainment are teaming to create a live-action film and television universe based on Magic: The Gathering, the trading card game marking Hasbro’s first $1 billion brand. The first project to emerge from the deal will be a film, with TV series and other content to be developed as well as the universe expands.

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The project is Hasbro’s latest plan to extract more money from its lucrative nerdy consumers.

It’s not clear how that project will interact with these Legendary movies, which a company exec called “a multimedia universe that thrills longstanding fans and creates a broad wave of new ones.” Published by Wizards Of The Coast,

The Gathering live-action universe, complete with movies, TV series, and more, is coming from Legendary Entertainment and Hasbro.

The Gathering" will get big film and TV adaptations in a new partnership from Legendary Entertainment and Hasbro.

Hasbro is conjuring up a universe based on its Magic: The Gathering game. The toy company is teaming with Legendary Entertainment to develop a shared Magic: The Gathering universe that it says will span film and TV. The first order of business is adapting the game as a movie.

Hasbro Entertainment, which owns the long-running Magic card game franchise, is partnering with Legendary Studios to create live-action movies and TV shows adapting its fantasy world. As reported by Deadline,

The Gathering’s upcoming Aetherdrift set, which involves a rally across the multiverse. DualShockers had the chance to get behind the wheel in the Early Access Aetherdrift preview, to see just how well mana and motors get along.