Former Bulls center Luc Longley shared a picture of how it unfolded, adding his trademark humor in the process. "Every seat ...

A game-worn Michael Jordan jersey from the Chicago Bulls' 1996-97 season has sold for $4.68 million via Sotheby's. The jersey was worn in at least 17 games during the season, including the game in ...

A game-worn Michael Jordan jersey from the Chicago Bulls' 1996-97 season has sold for $4.68 million via Sotheby's. The Bulls ...

A game-worn Michael Jordan jersey from the Chicago Bulls' 1996-97 season fetched the fourth-highest price for an NBA jersey, ...

An emotional Vince Carter acknowledged his contentious exit from Toronto as his No. 15 jersey became the first number retired ...

Former Raptors executives Glen Grunwald and Richard Peddie look back on the good and the bad of the Vinsanity era in Toronto ahead of this weekend’s jersey retirement.

The Dodgers set a record for merchandise sales in the hour after beating the Yankees to win the World Series, according to ...

Amazon will broadcast 60 NBA games, including the NBA Cup. They’ll have a few games on Saturday, but their main nights are ...

The team wants a downtown arena but has not won a title in 41 years or reached the conference finals in 23 years. Now the ...

The Mexican chain wants to push boundaries and embrace the unconventional as it seeks global brand status. Creating an ...

Before becoming an associate professor of sports marketing at Duquesne's Palumbo-Donahue School of Business, Dr. Ronald Dick spent 13 years working in sales with the NBA's 76ers and Nets.

According to his college profile, he wore jersey number 3 and became the first Wildcat to receive the Julius Erving Award, honoring the nation's top small forward. Additionally, he was the winner ...