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NBA logo creator Alan Siegel explains why he chose Jerry West’s likeness: "It was just one of those things that clicked"
For years, the NBA denied that the figure in its logo was based on Jerry West. However, its creator, Alan Siegel, finally restated the rumors, confirming that he was "undoubtedly" inspired by the ...
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The photo behind the NBA logo has surprisingly humble origins
The NBA logo is synonymous with sporting excellence, representing the enduring strength and discipline of the sport, but ...
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The secret meaning behind the NBA's esports league logo
The NBA and 2K Games are launching their own esports league for the NBA 2K video game series and on Monday they unveiled the league's logo. SEE ALSO: The Phoenix Suns were secretly replaced by robots.