After an astonishing career in beauty rethinking how makeup is sold, Victoria Jackson is back with a new brand, No Makeup Makeup, to push her legacy forward.

With her innovative yet simple hacks, Ash K Holm proves that glowing, red-carpet-worthy skin doesn’t require expensive ...

That's the case with celebrity makeup artist Erin Ayanian-Monroe and her client Elle Fanning. The latter recently attended ...

I f you’ve got oily skin and acne to deal with, finding the best foundation for oily, acne prone skin can feel like a bit of ...

Whether you’re looking to sculpt cheekbones, carve out your jawline, or define your nose, these formulas are worth adding to ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

This year has already seen some incredible beauty launches, from The Inkey List's Ectoin Hydro-Barrier Serum, to Marc Jacobs' ...

For a while, Lisa used the Laura Mercier Secret Camouflage Concealer to pinpoint conceal, but now she has created her own ...

With such an enormous range of beauty and skincare products (celeb-backed or otherwise) released each month, how can you ...

Eyelash enhancers condition and hydrate your lashes to boost their strength and length. They help reduce breakage and prevent shedding.

One TikToker shared her favorite natural cleaning products to help others choose non-toxic alternatives for their homes.

Humectants. You can think of humectants like water magnets—these ingredients pull hydration into the skin from the ...