Forbes contributors publish independent expert analyses and insights. I cover the business of women’s sports and gender equity in sports.

During Budda Baker’s rookie season with the Arizona Cardinals in 2017, the safety sent a pair of cleats to his former University of Washington teammate Sean Vergara to design. Vergara, a walk-on ...

Feb 9, 2025; New Orleans, LA, USA; A detailed view of Philadelphia Eagles quarterback Jalen Hurts (1) cleats before Super Bowl LIX against the Kansas City Chiefs at Caesars Superdome. Mandatory Credit ...