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Overstock.com, one of the biggest names in e-commerce, is ditching its name for something just as recognizable: Bed Bath & Beyond.

Overstock Sees a Future in Calling Itself Bed Bath & Beyond The online retailer is renaming its website and its mobile app after buying the intellectual property of the bankrupt home-goods store.

With the official name change from Overstock to Beyond Inc, the company is kicking the dust of Overstock’s past off and moving forward to realize Beyond’s future.

Overstock.com is turning the headwinds created by its liquidator name into tailwinds under its newly acquired Bed Bath & Beyond brand name with its IP assets.

Overstock bought Bed Bath & Beyond's intellectual property in bankruptcy court. Overstock CEO Jonathan Johnson said the company wanted Bed Bath & Beyond's name recognition.

Overstock.com, which was one of the biggest names in e-commerce, is being revived just a year after its new owners ditched the name in favor of Bed Bath & Beyond.

Overstock will receive Bed Bath & Beyond’s assets, which include its intellectual property, business data, rights to mobile apps and certain contracts, Ms. Strider said.

Overstock.com, one of the biggest names in e-commerce, is ditching its name for something just as recognizable: Bed Bath & Beyond.