As the next generation of National Football League players take center stage at Lucas Oil Stadium in Indianapolis, Indiana ...

A graphic design student at Portland State University ... Behind that basic shape or intelligent wordmark is a world filled with consideration, creativity, and social influence. That’s what makes ...

PORTLAND, Ore. (KOIN) — Hundreds of demonstrators are expected to flood downtown Portland in response to President Donald Trump’s second inauguration on Monday. Even as security is being ...

PORTLAND, Ore. — This story comes from the Portland Business Journal, a KGW news partner. Click here for more of their reporting. In-N-Out Burger has filed plans to open its first Portland ...

For the first time in almost 20 years, Walmart has a new logo. The international retailer ... key aspects of this change include a wordmark “inspired by Sam Walton’s classic trucker hat ...

Here are some before and after pictures of the company's wordmark and logo. Need a break? Play the USA TODAY Daily Crossword Puzzle. Here's a look at how the new wordmark and logo will appear on ...

Walmart is refreshing its logo for the first time in nearly two decades, highlighting its evolution while also serving as a nod to its past, the big-box retailer announced Monday. The word mark on ...

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Portland winters can be brutal. Not in the romantic way of an old-timey novel with frozen rivers and deep drifts of snow, but in a boring, ceaseless rain way, a gray sky, wet socks way. There’s ...

PORTLAND, Ore. (KOIN) — As undocumented families continue to question their future in the U.S. due to new leadership, Portland Mayor Keith Wilson is affirming the city’s protections for local ...

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...

Perhaps a more appropriate question is: Did Walmart revamp its logo? Yes, but it did so with a light hand. The rebranding is subtle—as in barely noticeable. The wordmark, aka the text-only logo ...