This year has already seen some incredible beauty launches, from The Inkey List's Ectoin Hydro-Barrier Serum, to Marc Jacobs' ...

After an astonishing career in beauty rethinking how makeup is sold, Victoria Jackson is back with a new brand, No Makeup Makeup, to push her legacy forward.

Use a brow pencil or pomade to fill in your brows and define their shape. Use neutral shades like browns, coppers, and golds to create a smoky eye look. Add a winged eyeliner to enhance the drama and ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

Whether you prefer a full-glam look or a natural finish, this guide breaks down the best tools for liquid, powder, stick, and cream foundations.

The Kate Somerville brand launched 20 years ago and offers formulaic solutions for various skin concerns, including sensitive skin and signs of ageing. But having now hit menopause, Somerville has ...

Finding your shade is just the beginning. Here’s how to pick a foundation that works for your skin and tackles specific ...

Kylie Jenner's makeup line, Kylie Cosmetics, has released its first-ever powder foundation - the Natural Blur Powder Foundation. We put it to the test to see if it lives up to the hype ...

Looking for a radiance-boosting but lightweight setting powder for older and more mature skin? Here's Prima's round up of the ...

To achieve a youthful brow, start by filling in sparse areas with a pencil or powder that matches your natural brow color.

The best foundations for acne-prone skin, on the other hand, deliver coverage that doesn't trigger breakouts or cause a flare ...

Best blurring powders for a flawless finish - Discover the top blurring powders that smooth, mattify, and provide a ...