These shorties now tout the “no-makeup” makeup look, designed to accentuate our natural features by focusing on glowy skin.

The only drugstore foundations for those over 50 worth buying, according to testing, a makeup artist, and a dermatologist.

This year has already seen some incredible beauty launches, from The Inkey List's Ectoin Hydro-Barrier Serum, to Marc Jacobs' ...

After an astonishing career in beauty rethinking how makeup is sold, Victoria Jackson is back with a new brand, No Makeup Makeup, to push her legacy forward.

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

Whether you prefer a full-glam look or a natural finish, this guide breaks down the best tools for liquid, powder, stick, and cream foundations.

Finding your shade is just the beginning. Here’s how to pick a foundation that works for your skin and tackles specific ...

Kylie Jenner's makeup line, Kylie Cosmetics, has released its first-ever powder foundation - the Natural Blur Powder Foundation. We put it to the test to see if it lives up to the hype ...

The best foundations for acne-prone skin, on the other hand, deliver coverage that doesn't trigger breakouts or cause a flare ...

Best blurring powders for a flawless finish - Discover the top blurring powders that smooth, mattify, and provide a ...

Foundation is a staple for everyone that uses makeup. Whether you’re a makeup beginner or professional, foundation is ...

Welcome to The Who What Wear Podcast. Think of it as your direct line to the designers, stylists, beauty experts, editors, ...