Red Auerbach's coaching philosophy was simple ... Examples in his career with the Celtics, as either a coach or in the front office, are Russell, Bob Cousy, Larry Bird, Frank Ramsey, Tommy ...

The Celtics were by no means a terrible team before he took over as its coach and head honcho in ... Meet the man who built the Boston Celtics, Red Auerbach ...

On this day in Boston Celtics history, legendary Boston Celtics head coach and manager Arnold Jacob "Red" Auerbach was born ...

One notable name has emerged from the first round of bids to buy the Celtics last week according to Bill Simmons.

Current Celtics co-owner Steve Pagliuca remains the only person to publicly state his intentions of entering the bidding ...

The Celtics owner at the time, Red Auerbach, had a reputation for using ... Rivers also recalled that his coach, Mike Fratello went crazy because the chalkboard that he always had to help map ...

Red Auerbach, in his final game as Celtics coach, lights up his victory cigar with a 10-point lead and 45 seconds remaining. However, the Lakers reel off 8 straight points to pull within 2.

After not really wanting to acquire the local college star, the Celtics learned quickly ... His future pro coach didn't want him: Boston's Red Auerbach referred to him as a "local yokel." ...

When a starting player was injured in 1964, Boston coach Red Aurebach ... Coach Auerbach chose Willie Naulls, creating the first all-Black starting five of the Celtics and the league.

Boston Celtics head coach Joe Mazzulla is known ... Especially when walking the halls of a facility that have seen legends like Red Auerbach and Bill Russell write the history of this esteemed ...

Red Auerbach's coaching philosophy was simple ... Examples in his career with the Celtics, as either a coach or in the front office, are Russell, Bob Cousy, Larry Bird, Frank Ramsey, Tommy ...