When Deion Sanders speaks, people listen. As the head coach of the Colorado Buffaloes, Sanders’ influence extends far beyond ...

Ida, which created Tater Tots and still produces Tater Tots as its signature product today. While it might sound like it ...

Saunders now celebrates an exclusive NIL deal with Ore-Ida, one of the top manufacturers of tater tots, his family's own creation. Saunders is bringing the story to the forefront of March Madness ...

Richie Saunders has parlayed his family’s unique tie to the Tater Tot market into a new NIL deal — and it could pay off for basketball fans. Under the deal, Ore-Ida Potatoes will give away ...

BYU’s Richie Saunders has an NIL deal that Napoleon Dynamite would very much approve of. The junior forward Saunders led the way for BYU in their Round of 64 victory over VCU on Thursday.

Suge Knight says Deion Sanders owes him money in jailhouse interview What makes Sanders’ story even more remarkable is that it predates the current NIL era by decades. Today, college athletes ...

His path to this milestone began in the late 1980s, long before NIL deals were even a concept. After his junior year at Florida State, Sanders made a pivotal decision. Tired of the slow pace of ...