Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation ...

Nike has linked up with renowned skateboard brand, Antihero for a collaborative spin on the SB Zoom Blazer Mid Pro GT model.

The HUGO x FFS GO-2 sneaker, which debuted at Men’s Paris Fashion Week, officially launched at a flower-filled pop-up in ...

Curry Brand unveiled a festive teaser for the highly anticipated release of De’Aaron Fox’s first signature sneaker, the Fox 1 ...

A shopper found a high-quality Pendleton jacket the thrift store, a great way to build a luxury closet at just a fraction of ...

Small business owners should consider securing a federal trademark registration as a means of safeguarding their business identity and ...

The Nike brand, represented by a simple tick, is one of the most recognisable logos globally. The 'Swoosh' logo and the trademark "Just Do It" tagline form the core of the Nike brand, adored by top ...

Tiger Woods' Sun Day Red brand has released a new ... comes into view alongside the Sun Day Red logo. Towards the end of the ...

Adi set about revolutionising sportswear to include tailor-made shoes that would aid athletic ability. The brand's logo has ...

The news: Audi has just launched a new EV brand in China, and the company is making a bold branding move to set the vehicles ...

It's not just a sign that Nike and Sinner are moving on from his "carrot" era—it also hints to an exciting shift happening within the brand's big-name roster.