Veteran advertisers are using tried-and-true tactics like celebrity cameos, humor and cute animals to win over watchers, ...

Google’s Super Bowl ad features a Wisconsin cheesemaker who uses Google’s Gemini AI tool to write cheese descriptions.

Marketing and agency leaders break down the chaotic social media field and how it is impacting their Super Bowl plans.

As digital dominance continues to reshape the advertising sector, a pivotal shift towards online media is underway. Statista forecasts that by ...

Publicis had net cash of EUR 0.9 billion (EUR 3.6 billion cash and EUR 2.7 billion in debt) at the end of 2024, with debt/EBITDA at only 1. This is fairly conservative leverage. We believe the company ...

Brands that are willing to stay agile and adapt to these evolving trends will have an opportunity to capture attention and ...

In this edition of social media strategy, we take a deep dive into Canva India’s Instagram, exploring how the brand combines ...

Fans are being asked to choose Utah Hockey Club, Mammoth or Outlaws for the NHL team's permanent nickname. Here's what the ...

Canva is an invaluable resource for professionals across industries. For example, marketing managers use Canva to create ...

Freelancers hired for this skill design display ads that show up as banners on sites like YouTube. The skill is likely ...

Social media content curation requires more than creativity—it demands a commitment to ethical practices. We asked social ...

Learn how generative AI, user-generated content, AR/VR, and emerging platforms l are transforming social media.