The Winners and Losers in the Southwest Airlines Seating Shakeup
DALLAS—Give Southwest Airlines credit. The lighthearted airline that cracks in-flight jokes can make even the most dramatic changes seem like a win for all travelers. The airline paraded people through a shiny new Boeing 737 MAX 8 decked out with rows of cushy extra-legroom and “preferred” seat sections,
After 53 Years, Southwest Airlines Just Announced Some Big Changes, and It’s Kind of Heartbreaking
One of the signature parts of the Southwest Airlines experience has long been the idea that boarding position mattered a lot because of first-come, first-served seating. With that characteristic going away, Southwest says it will "evolve" its boarding process.
Southwest Airlines assigned seating: When it starts and who can get it
It's the end of Southwest Airlines' open seating era. Customers will be able to get assigned seats and and pay for extra legroom. Here's what to know.
Southwest Airlines plans to introduce assigned seating in 2026
Sales for assigned seats are expected to begin in the second half of 2025, and the first flights with the new model will operate in the first half of 2026.
Southwest Airlines says it will introduce assigned seats and premium perks in 2026
Southwest Airlines executives have unveiled their vision for turning the carrier into an airline that gives passengers assigned seats, charges them extra for more legroom and offers red-eye flights but bags still fly free.
Southwest Airlines will begin selling assigned seats in 2025
The carrier said it expects to start selling tickets with seat assignments in the second half of 2025, with the first of those flights operating in the first half of 2026, according to a news release. Southwest found that the model is something 80% of its customers want, along with 86% who opt to fly other airlines.
The one perk Southwest won't touch as airline undergoes changes
In this week’s news, Southwest Airlines has announced details of its coming operational changes but pledges to keep its free checked-bag policy as it prepares to confront a challenge from a major shareholder for control of the company;
Southwest Airlines new seating initiative to take off in 2026
The Dallas-based carrier hopes to return to profitability with its new assigned seating model and a handful of new red-eye flights.
Southwest’s new flight plan carries excess baggage
Fare shake. Most travelers who arrive late to their destinations and with their luggage missing will not be mollified by free drinks and frequent-flyer miles. Southwest Airlines Chief Executive Bob Jordan and his management team are trying to placate the carrier’s suffering shareholders in a similar way.
What’s in Dia’s Wallet: Why I’m in luv with the new Southwest Airlines/Icelandair partnership
Welcome news for Southwest Airlines fans: you’ll soon be able to use Rapid Rewards points to get to Europe on Icelandair.
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Southwest Airlines Launches Cruise Bookings Amid 40 Percent Off Sale
Southwest Airlines launches cruise bookings with a 40% off sale, allowing Rapid Rewards members to earn double points on ...
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‘Extreme case of sour grapes’: Southwest Airlines loses early attempt to block new San Antonio Int’l Airport lease
The City of San Antonio and Southwest Airlines will head to court Monday afternoon to argue over the airline’s 11th hour ...
Southwest Airlines Lays Out Overhaul, and Stock Gains
The move, including service enhancements and share buybacks, came after the hedge fund Elliott Management called for cost ...
Southwest Airlines and City of San Antonio are battling it out in court
SAN ANTONIO — Southwest Airlines is escalating its impasse with San Antonio over what it calls “fundamentally flawed” airport ...
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Southwest Airlines unveils major changes as budget airlines lose value
In an attempt to boost profits, Southwest Airlines is adding premium and assigned seating and overnight flights.
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Southwest sale: 40% off travel through early 2025
It's the airline that just keeps on giving: Southwest Airlines is back with another deal. The carrier is offering flights ...
Southwest flight to Denver forced to return to Sacramento airport after reported malfunction
A Southwest Airlines flight on its way to Denver Tuesday morning was forced to return to Sacramento for a reported nosewheel ...