Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...

Black women around the world spend hours at a time getting synthetic braids but are wondering if the convenience and fashion ...

As if going for a big hair chop wasn’t a dizzying enough decision already, mastering the lingo around the 2025 haircut trends ...

Amazon’s Spring Deal Days are here and to celebrate the major retailer has slashed the price of select ghd hair tools by up ...

Please can you cut my hair so it looks the same, even when I’ve overslept and backcombed it with dry shampoo for the third ...

The ghd Gold Hair Straightener & Styler in Black (now £139.99, was £189.99) is on sale but for a limited time only. The UK’s ...

Do you need a product that can easily straighten your hair and keep it smooth and shiny? A good hair straightener can totally ...

Mary-Kate and Ashley Olsen are famous for their hair, and how their stylist achieves their iconic look is unique to each twin ...

New research raises concerns about the safety of chemical hair relaxers. Now, many Black women want safer alternatives.

Boots has a plethora of deals running weekly, from the 3 for 2 offer to its £10 Tuesday. But, the leading health and beauty ...

Jennifer Aniston's hairstylist revealed he uses this sculpting hair paste on the star to defines and texturize her strands.

This is a call for genuine acceptance and understanding in workplaces where everyone, regardless of hair texture or style, ...