The NCAA policy change regarding logos on field opens up new revenue source for Texas Tech football. Talks also under way on next naming-rights deal ...

Bush also handed out bananas on campus on national banana day last year. He said he plans to do the same this year. Just a few years later, he’s produced an unofficial tradition for the 12th Man, with ...

On Tuesday, WT Athletics announced the partnership with BrandU, a top creative firm who focuses on collegiate sports design ...

The Texas A&M Aggies have had a good start to their season, but in a conference as cutthroat as the SEC is this year, good ...

Caught on camera: Buc-ee the Beaver head bandits posing for pics before stealing part of the mascot uniform. Pearland PD ...

The beaver's den typically draws celebrities with more of a country flavor, but the artsy '90s rocker is more Texas than you ...

The initial concept featured a massive cowboy hat perched on a human figure with no distinct facial features. However, the ...

McDonald's ambitious CosMcs project, transforming fast-food chain into a hipster cafe with space-themed twist, backfires in ...

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With his salary at the NFL rookie minimum, $795,000, Bates could probably splurge on the pizza slicer himself. That's not the ...

The Houston Texans organized an event Friday at The Alamo for San Antonio-area Texans fans ahead of Saturday’s AFC wild-card ...

If my ancient Uncle Mort could somehow “saddle up” the University of Texas’ mascot, and then lean forward, he’d literally be close to the center of BEVO’s horns.