TikTok campaigns achieve 94% higher click-through rates than Meta while Meta sales campaigns generate over three times more conversions, according to a new Metricool analysis of $188 million in social ...

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Meetings can be a significant productivity deterrent, particularly for lean B2B SaaS teams in marketing with a jumble of SEO content and strategy to manage within ... McCourt Jr. Wants to Do More Than ...

While the TikTok app’s user base mostly favors younger generations, shoppers aged 35 to 54 are the most active on TikTok Shop ...

The platform announced a slew of new features including branding solutions, automation tools and an artificial ...

Gross margin (GAAP) declined to 19.8% of net sales from 21% in Q1 FY2024, reflecting deleverage in buying, distribution, and ...

Digital advertising isn’t what it used to be. With rising ad costs and increased competition across platforms.

Publicis Groupe’s acquisition of Captiv8, an end-to-end influencer marketing platform, is seen by many in the creator economy ...

Consumer Behavior Index (CBI) sends a clear warning to CMOs and digital marketing leaders. Discovery has changed, and traditional digital strategies are no longer enough. While 19% of consumers now ...

In an industry where ad agencies are known for long timelines and even longer invoices, Good On is making a bold move: offering expert ad management starting at just $1,500/month, with end-to-end ...

As media use evolves, the options for home-based care marketing are increasing. Providers of home care and home health must ...