The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to ...

GRAND RAPIDS, Mich. — A Grand Rapids area mom known for her aggressively funny cooking tutorials is getting ready to release her first cookbook. Jessica Secrest—who runs the account @applesauceandadhd ...

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This week-long activewear sale event drops new discounted bras, tanks, and leggings every single day—starting off with 25% off at noon, and dropping to 15% off later in the day. Made with SET's luxe ...

Set Active devotees applauded when the hot fitness apparel brand announced a limited-release drop of pink clothing slated for Oct. 1 called “Set for a Cure,” promising that “every purchase goes toward ...

When two Gen Z-approved, TikTok-viral brands join forces, it’s hard not to be at least a little intrigued — if not fully sucked into the clout-filled shopping frenzy. And we’ll admit: we’re in deep.

Perfecting a social media launch campaign is always a moving target, but one brand has honed a formula that has helped define its overall sales strategy. Set Active, a self-funded seven-year-old ...

A millennial CEO called out Gen Z’s work ethic — and got flamed for it. Lindsey Carter, founder of activewear company Set Active, said she wasn’t prepared for the backlash she faced after critiquing ...

State police say *** barricaded gunman surrendered peacefully after *** shooting and standoff in Westmoreland County. This happened yesterday. The 59 year old man was holed up in *** house on Center ...

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